Will Wood

Will Wood Sells E-Learning for Training: A Case of Successful Change Implementation


After being promoted to head of a messy division, Will Wood used careful change planning, considerable influence skill and some calculated maneuvering to implement e-learning, a more effective training tool. But in order to do it successfully, he had to overcome skepticism and tight budgets. Some of the principles he practiced include:


  • Offering a vision of how change would increase efficiency 
  • Building credibility through better performance 
  • Tailoring his interaction style to build key relationships 
  • Preparing for the political implications of the change he initiated 


If you want to go directly to this case, click here...

If you are interested in teaching this case, contact Allan Cohen, cohen@babson.edu, to obtain permission, non-watermarked copies, instructions on shortened versions without the full analysis include, ideas for teaching, and fees.