Anne Austin Crosses Over: Selling a New Product Idea, and Gaining Access to an Out-of-Reach JobAnne Austin had trouble making herself heard when she spotted a new product opportunity from her market analyst’s job at a Fortune 500 consumer goods company. But by incredible persistence and deft application of influence skills, she conducted a strong internal campaign to get her product idea accepted, and land the job she wanted. Her story shows the importance of:
- Paying attention to exchange in every situation, so efforts are focused
- Keeping your personal goals, as well as task success, in mind
- Taking resistance seriously
- Being assertive, never antagonistic
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