Low Status Person Effectively Leading a Product Development Team

Terry Wheeler is an MBA student who did his summer internship at a growing health food company, Healthy Bites. To his surprise, he was soon given a critical and high-level product development project to run that required the management and coordination of over 20 individuals throughout all levels and functions of the organization. The product was expected to generate several million dollars in revenue in year one and provide a critical defensive position against competitive offerings. He scoped out the players and their currencies, dealt with a “nosy” colleague others perceived as difficult, got people to pull together and was successful.

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