Paul Westbrook: More on Gaining Support for Sustainability at Texas Instruments: Working through the Politics of Difficult Change

A wonderful example of using personal interests outside of work to help promote an important initiative comes from Paul Westbrook, at the time a project manager of worldwide construction at Texas Instruments. Paul is passionate about sustainable practices in companies out of concern for environmental degradation and a long-standing distaste for waste. There was a modest movement growing in the United States around these concerns, but many enthusiasts within companies had trouble getting anyone in power to respond. Texas Instruments had a significant number of environmental and sustainable efforts at its facilities around the globe, but Paul wanted to find the lever to move the company to the next level. Meanwhile, his passion had also led him to use green techniques when building his house, which used passive and active solar energy.